Project:
Web Design / UX / UI
Creating a reliable, competitive brand and UX infrastructure for this startup was key to their success and took careful planning and research.The mattress space both at point of sale, and online is highly competitive which meant that not only did the User Interface need to be stand-out, it also needed to be comparably simple to use as leading brands.
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One of the primary elements of consideration during the website design process was the imperative to provide descriptive information that is easily consumable by prospective clients.
How a mattress is made—components, materials etc.—is (perhaps unsurprisingly) one of the aspects consumers focus on during the buying process. To tackle this, I designed and developed an interactive infographic that allows informative, bite-sized information. In this way, users can easily discover the ins and outs of the mattress.
One of the primary elements of consideration during the website design process was the imperative to provide descriptive information that is easily consumable by prospective clients. How a mattress is made—components, materials etc.—is (perhaps unsurprisingly) one of the aspects consumers focus on during the buying process.
To tackle this, I designed and developed an interactive infographic that allows informative, bite-sized information. In this way, users can easily discover the ins and outs of the mattress.
